Social Media Is More Than Just Social
Don’t think of social media as just a way to connect with friends and family. It can be a tremendous resource when it comes to connecting with your target audience. Here are some ways that you can use it and start seeing results!
Facebook Likes and Followers
Create a separate business account for your business on Facebook than you use personally. You need to keep the two separate. However, you can use your contacts of friends and family to promote your Facebook business page. Share the link to your page for the business on your personal page. Ask them to like and to also share. This works well because people are more likely to add a business on Facebook that a friend also likes.
Adding new information regularly is going to get you more likes on Facebook for your business page. Remember, each time that someone likes you; it puts it to the top of the news feed for those that are set up to receive the most recent activity. Strive to get plenty of likes so that you also show up at the top of the feed for those that are set up to get the most popular items at the top of their news feed.
Followers on Twitter
You can use the same types of tactics to get followers on Twitter. The more people that follow you, the more you can get information out there. Twitter can be limited with the number of characters, but don’t let that intimidate you.
Instead, use that space to tease your audience. Stir up a promotion that you are about to launch. Share info with them about a new product coming out. You can also post a link to videos so that they can click on it and watch.
One of the easiest ways to get more likes and shares on Facebook is to offer a contest. Tell them that they just have to like and share to get entered. The contest can be for a gift card, a particular item, or even tickets to an event. Let them know when a winner will be selected. Post the winner’s name too so that everyone knows your contest was legitimate.
Ask for Feedback
If you ask for feedback on Facebook and Twitter, people will comment. That information will be free and it can help you to improve your business. You will learn what you are doing well and where you need to pick up the slack from the point of view of the consumer.
Make sure you answer any questions that people post on your business Facebook or Twitter site. Nothing is going to get them to go away like feeling ignored. However, nothing is going to make them feel more important than you answering or commenting on what they said. Make sure you keep your replies positive. Even if the post from them is negative, create a positive outcome with it so that you always appear professional and willing to help.