Social Media Business Benefits

Social Media Is More Than Just Social

social media collage

Don’t think of social media as just a way to connect with friends and family. It can be a tremendous resource when it comes to connecting with your target audience. Here are some ways that you can use it and start seeing results!

Facebook Likes and Followers

Create a separate business account for your business on Facebook than you use personally. You need to keep the two separate. However, you can use your contacts of friends and family to promote your Facebook business page. Share the link to your page for the business on your personal page. Ask them to like and to also share. This works well because people are more likely to add a business on Facebook that a friend also likes.

Adding new information regularly is going to get you more likes on Facebook for your business page. Remember, each time that someone likes you; it puts it to the top of the news feed for those that are set up to receive the most recent activity. Strive to get plenty of likes so that you also show up at the top of the feed for those that are set up to get the most popular items at the top of their news feed.

Followers on Twitter

You can use the same types of tactics to get followers on Twitter. The more people that follow you, the more you can get information out there. Twitter can be limited with the number of characters, but don’t let that intimidate you.

Instead, use that space to tease your audience. Stir up a promotion that you are about to launch. Share info with them about a new product coming out. You can also post a link to videos so that they can click on it and watch.

Social Media Cube

Contests

One of the easiest ways to get more likes and shares on Facebook is to offer a contest. Tell them that they just have to like and share to get entered. The contest can be for a gift card, a particular item, or even tickets to an event. Let them know when a winner will be selected. Post the winner’s name too so that everyone knows your contest was legitimate.

Ask for Feedback

If you ask for feedback on Facebook and Twitter, people will comment. That information will be free and it can help you to improve your business. You will learn what you are doing well and where you need to pick up the slack from the point of view of the consumer.

Answer

Make sure you answer any questions that people post on your business Facebook or Twitter site. Nothing is going to get them to go away like feeling ignored. However, nothing is going to make them feel more important than you answering or commenting on what they said. Make sure you keep your replies positive. Even if the post from them is negative, create a positive outcome with it so that you always appear professional and willing to help.

Social Media And Business

social media icons

The Business Of Social Media

Starting up your own business can be quite a terrifying and exciting prospect at the same time and you can run through the whole gamut of emotions in setting it up and going through the trials and tribulations on the road to success. However, one sure-fire way to help be successful online is to use social networking sites to attract customers for your website.

Social media can be defined as the interactions which take place between people on websites which have a social element like Facebook and Twitter and it is key to utilize these sites in marketing your business. Essentially these sites utilize the technology of web 2.0 which are more technologically advanced and interactive than earlier web sites.

The thing with marketing your business on the internet is you need to make sure that you hit all possible avenues . Essentially, the more broad your web presence is, the greater your chances are to generate traffic to your site. This should eventually increase your profits and start you on the path to a rich and rewarding financial future.

Facebook social media
Facebook should be one of the first websites that you target. As it is one of the most popular social networking sites out there, it is essential that you have a well stocked and detailed Facebook page to link your website too. The best thing that you can do is to synchronize the content that you have on your website with the information that you have on Facebook. They shouldn’t be exactly identical but there should be quite a few similarities. Regularly posting on Facebook about your business and keeping posts fresh and engaging will keep visitors coming back often. It is a real deterrent to people when they do not see anything new on your Facebook wall or uninspiring or old posts which are not relevant to your business. If you keep things fresh and interesting you will find that the number of visitors to your site will naturally increase and you will get a lot more traffic. Posting pictures as well as asking questions are great ways to engage your visitors to your page.

Facebook also offers you the chance to promote your posts for a small fee. In the scheme of things, this might actually be a valuable form of advertising for your business in which to bring you a lot more customers.

Twitter is probably the second most popular social media site after Facebook and it does have a certain quality to it. You need to form a relationship with your followers on Twitter in order to get traffic to your website. Again there should be a direct web link between your twitter page and the URL of your website to facilitate more visitors to your site. On Twitter you are limited in a certain way as you can only do posts of up to a certain amount of characters. On the other hand, this can be an opportunity too as this means that posts are kept short and straight to the point. The types of posts that you might want to put on your Twitter feed might be some important bits of news or developments about your company. In addition, you may want to put some special offers on Twitter to lure people in and try and boost the amount of traffic that comes to your website.

The key to this marketing strategy is persistence, keep posting and interacting with your customers and you will be rewarded.